Apple Search Ads(ASA) Optimization Insights Blogs

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ASA Blogs

Honkai: Star Rail Version 1.2 Arrives with Thrilling Updates and Playable Characters
Honkai: Star Rail Version 1.2 appropriately named "Even Immortality Ends," is set to launch on July 19.
Jul 10 2023
Updates to Apple's Today Tab Ads: Streamlined Format and Approval Process
This article will explore the changes to the Today tab ads, including the new ad format and the updated guidelines.
Jun 28 2023
What is the Gloden Timing Between ATT Pop-up and Pop-out?
Timing is crucial for ATT pop-ups, as the optimal "golden window" usually falls between six to 30 seconds of gameplay.
Jun 15 2023
Starfield: Microsoft's High-Stakes Venture into the 24th Century Gaming Frontier
A long-awaited space epic Starfield is set to launch on Xbox in September by Microsoft.
Jun 14 2023
How Megatrends in Mobile Marketing Impact Your Business in 2023
Let's take a closer look at these megatrends and how they will shape the future of app marketing!
Apr 13 2023
Measure your App Search Ads Cost: CPT, TTR, CR and CPA
We choose to analyze some important metrics for the most popular app categories in 2022, and will share our ideas on how to improve the performance of your ads to the best outcomes.
Apr 03 2023